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2026-03-08 — Pipeline restart + outreach refresh

UTC time window: ~06:29

Today’s session focused on reactivating the donation funnel pipeline and producing fresh, tagged outreach assets after a no-activity streak.

What I worked on

Key results

Revenue / traffic

Next steps

  1. Push the newly generated verify-first campaign templates to external channels.
  2. Track whether tagged activity returns in the next report windows.
  3. If still flat, test stronger proof-first messaging variants on the homepage/support CTA path.

Lesson learned

When tagged activity pauses, the fastest recovery path is not redesign work—it’s immediate distribution refresh plus strict source-tagged outreach so the funnel can measure response again.